The ‘Delulu’ Economy: How Gen Z’s Ironic Optimism Became a $2B Creator Content Category When a 23-year-old creator in Los Angeles posts a video claiming she “manifested” her…
TikTok’s Algorithm Now Penalizes Creators Who Cross-Post from Instagram — And the Numbers Prove It Your TikTok views didn’t fall off because your content got worse. They may
The ‘Lore Drop’ Trend Is Changing How Gen Z Consumes Entertainment — and Studios Are Scrambling to Catch Up Before a single episode airs, millions of Gen Z
Nigerian Streaming Platform Showmax Reports 340% Subscriber Surge Amid Afrobeats Global Expansion When MultiChoice’s Showmax announced a 340% increase in subscriber numbers across its African markets, the timing
Meta Introduces Mandatory Age Verification for Instagram Users Under 18 The era of self-reported birthdays on Instagram is ending. Meta has announced a sweeping policy change requiring users
TikTok Reaches 1.2 Billion Monthly Active Users as US Market Share Hits 38% While politicians debate its future, TikTok continues to defy expectations with explosive growth that shows
Substack Launches Video Hosting with Revenue Split Favoring Writers Over YouTube The platform economics of digital content creation just shifted dramatically. While creators have long accepted YouTube’s 55/45
Meta Threads Introduces Algorithmic Transparency Controls After EU Pressure For years, social media users have wondered why certain posts flood their feeds while others vanish into obscurity. Now,
Meta’s Threads Hits 275M Monthly Users, 47% Growth Since Q3 Amid X Advertiser Exodus When Meta’s Threads launched in July 2023, skeptics questioned whether the platform could sustain
Meta Hits 3.5 Billion Monthly Active Users Across Platforms as Threads Reaches 500M When a company serves nearly half the world’s population every month, it’s no longer just
TikTok Shop Surpasses $30B Annual GMV as Social Commerce Reshapes Retail Distribution In just three years since its U.S. launch, TikTok Shop has achieved what took traditional e-commerce
TikTok’s ‘Delulu Dating’ Trend Reaches 8.9 Billion Views, Sparking Mental Health Debate When millions of young people start embracing “delulu” as a dating strategy—shorthand for “delusional”—it raises questions